Elettra Wiedemann is the Executive Food Editor at Refinery29 as well as the founder and writer of Impatient Foodie, a food blog that navigates her desire to eat “Good” food (delicious, healthy, and responsibly sourced) while balancing her severe impatience and gold fish like attention span.
Impatient Foodie is where Elettra shares recipes she has created and/or tested herself that impatient cooks all over the world can easily (and quickly!) recreate. Within just a few months of launch, Impatient Foodie was featured in numerous publications including Vogue, The New York Post, The Daily Mail (UK) Elle US, Elle China, Yahoo Food, Yahoo News, Madame Figaro, and Racked, ManRepeller, and Food and Wine Magazine. In January 2015, Elettra served as a brand ambassador for Moet & Chandon and was asked to create the recipes for two signature champagne cocktails to be served at the 72nd Golden Globes.
Before Impatient Foodie, Elettra worked as a fashion model and spokesperson for over 10 years. She was discovered by Bruce Weber and quickly became one of the industry’s most coveted models shooting with photographers such as Karl Lagerfeld, Patrick Demarchelier, Annie Leibovitz, Arthur Elgort, Mario Testino, and Craig McDean for magazines such as American Vogue, French Vogue, Harpers Bazaar, Another, Muse, GQ, French Elle, Italian Elle to name a few.
While she was modeling, Elettra attended graduate school at the London School of Economics (LSE), ultimately receiving her Masters of Science (MSc) in Biomedicine in 2010. Her MSc dissertation was an analysis of a biotech proposal known as Vertical Farming and the future of feeding urban populations in light of climate change. At the time, her dissertation was the first ever cross-disciplinary analysis of Vertical Farming, for which she received the top possible mark (Distinction).
Upon graduation from the LSE, Elettra launched a pop up restaurant, GOODNESS, which fused her passion for food with fashion. GOODNESS featured a different chef and different menu every day was an immediate success. GOODNESS popped up twice at NY Fashion Week and at Iceland’s Design March Festival before turning into a show (“Elettra’s Goodness”) on Vogue’s new channel (guests included Blake Lively, Seth Meyers, Grace Coddington, and Karlie Kloss).
Elettra has written for publications including Refinery29, VICE Munchies, Teen Vogue, SELF, Paper Magazine, The Cut, and Cherry Bombe. She is fluent in English, French, and Italian. Elettra also raced in several triathlons and three half Ironman races (Ironman 70.3). For her last race (Ironman 70.3 in Lake Stevens) she renounced energy gels and baked all her own, bite size food for racing fuel and is convinced it helped her achieve her fastest 70.3 time.